"JAWHARET EL ANDALOS 3" RESIDENCE

TARAJI STORE

A signature project by DBH Architectes

Located in Montplaisir, Tunisia, Taraji Store marks a new milestone in the history of Espérance Sportive de Tunis. Conceived as the largest club-dedicated store in Africa and among the most significant worldwide, the project offers a fully reimagined retail experience, where architecture, identity, and passion converge.

More than a commercial space, Taraji Store is designed as a true destination for supporters—a place that embodies the spirit, colors, and legacy of the club. The architectural concept translates the energy of football into space, creating an immersive environment that celebrates belonging, pride, and collective memory.

Through a bold spatial narrative and a contemporary design language, the project brings together innovation and emotion, reinforcing the strong connection between the club and its community. Every detail is conceived to enhance the fan experience and to express the symbolic power of red and yellow.

Proudly designed by DBH Architectes, Taraji Store stands as an iconic interior project, where football culture and architecture meet in perfect harmony.