Business and media on the internet are a vital part of the modern world. The digital platform enables unique connections with customers and brand recognition to draw customers to your business or product. You can also bring traffic to your website through social media as well as search engine results and other websites. This will increase the revenue potential of your website.
Digital media companies create, produce, or distribute digital content on various platforms. Video, blogs, podcasts and e-commerce websites are some examples. Some of these companies have a subscription model, like the traditional newspaper or magazine models, in which users pay a cost to have access to content all month long.
Digital media opens up new revenue streams which were not available before. It is important that media companies understand these new opportunities, and how they can be used to their advantage.
Owned media, paid media and earned media are three of the most important categories of digital media. Owned media includes your blog, your website, and your social media channels. The more owned media that an company owns, the more its visibility will be in results pages for search engines. This is why it’s essential to optimize all of your owned media to be SEO-friendly, to ensure that search engines are able to find it and rank it. Paid media can be described as PPC or social media advertisements and advertising that retargets. Earned media includes content that customers share, which can help to build your brand. Examples include suggestions on social media and the e-WOM.